NiKE

INNOVATION

RECIPE

Client: PCH Innovation Berlin

Year: 2015 (unreleased)

Role: concept and art direction

 

PCH Innovation is a multi-disciplinary studio for thoughtful technology and regenerative system development. They offer their vision and expertise to brands like Nike. Sometimes their research go very far in the future. Here, they had established a Nike Innovation Recipe and asked me to layout the text into appealing posters for their upcoming presentation. So I took two recent (at the time) Nike tech campaigns and mixed them to create a series of humanoid cyborgs, athletes of a new kind.

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