Client: Personal Project
Year: 2017 (unreleased)
Role: concept, graphic design,
print & digital art direction,
motion & generative design
AFT is the French Transhumanist Association. Transhumanism is a philosophical movement the proponents of which advocate the enhancement of the human condition by developing and making widely available sophisticated technologies able to greatly enhance longevity, mood and cognitive abilities.
This fictive visual identity was the perfect opportunity to use the technique developed in the "Plasma" video: organic visuals generated by a machine, mimicking cell division i.e. evolution. Dropping a hint at Machines’ language, the logotype refers to a keyboard key and is applied on the visuals in minimal compositions and narrow grids.
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